AdWords are Google's pay per click advertising platform. Because Google only displays your advertisements when a keyword you have configured is triggered by a search query, your ads are seen by users at the exact time they are looking for a product or service that you offer. This direct method of advertising makes AdWords one of the most effective online marketing tools. The pricing and advertisement position is determined by very unique online bidding system combined with a quality score that is depended on advertisement and advertising campaign performance, relevancy and other factors.

AdWords advertising can be divided into two main categories. Search ads and Content ads.

The Search ads are text ads that can appear on relevant search pages such as Google Search Engine (including all Google domains, for example, google.com, google.co.za, google.co.uk, etc), Google Maps, Google Product Search, Google Groups, Ask, Virgin Media, Amazon.com, America Online, Aardvark, Custom Web searches and many more. These ads are triggered by keywords the advertiser chooses and configures. The advertiser is charged every time one of these ads are clicked on. This is one of the reasons why the management of these ads and keywords are crucial!

Content ads appears on content rich websites, some of the more well known sites include, About.com, howstuffworks.com, nytimes.com, business.com and many more. Website owners can also choose to show relevant AdWords ads on their websites. This make the reach of AdWords ads endless. Content advertisements can also vary in shapes and sizes, in the form of: image ads, text ads, video ads, flash ads and more. Content ads are charged per click or per impression. An impression is made every time an AdWords ad is displayed. Without careful monitoring and management your budget can be depleted in no time!



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AdWords Management

AdWords Management is the key to having a profitable AdWords Campaign. A profitable AdWords Campaign is a campaign that brings in more profit than it costs. At COZA Marketing it is our goal to manage your AdWords in such a way that it brings in new business at your desired rate and cost. Your goals is our goals, because when your advertising campaign is profitable your business will grow and you’ll invest more in your online advertising campaigns.

AdWords Management includes:

Setup:

• Website Analysis
• AdWords Advertising Goals
• AdWords Accounts
• AdWords Campaigns
• AdWords AdGroups
• AdWords Reports
• Advertisements for search and content network
• Keyword research
• Conversion code configuration and setup
• Budget alert and warning system
• Websup Website Monitor System

Management:

• Keyword monitoring
• Ad performance monitoring
• Budget monitoring
• Invalid click monitoring
• Website monitoring (24/7)
• Ongoing keyword research
• Ad recreation and tweaking
• Conversion code tracing
• Campaign performance analysis
• Testing different networks
• Testing different demographics settings
• Report Analysis and Distribution

In a nutshell AdWords Management by COZA Marketing can be summed up as follows:

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